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About us

Are you a gardening, pet, outdoor or DIY project enthusiast? Then Obaro Online is the perfect online store for you! With more than 7 000 products from all your favourite brands you can buy exactly what you need, when you need it.

Obaro’s online retail store is South Africa’s first online corporation, a testament to our drive for innovation and forward thinking. At Obaro we believe in getting our hands dirty, working alongside farmers to realize our dream of being the farmer’s business on every farm. Obaro was founded by farmers and is to this day owned by farmers. Farming is in our DNA and the reason we continue to push the boundaries when it comes to our products and services. We don’t merely support farmers or the agricultural community; we are farmers (of every sort), firmly part of the community we serve. Through innovative projects, constant research and reliable daily support, we do our bit to ensure agriculture’s continuous growth and ultimate success.

Spread over five provinces, Obaro is a fast growing agricultural company with more than 85 years’ experience in the agricultural sector. 

Since our founding in 1930, we have never drifted from our vision to be aligned with the farmer. This vision has driven us to perfect our
products and services and to build long-term relationships with our customers. Obaro is 51% owned by farmers.

With extensive products and services; ranging from retail and gas to finance and insurance, Obaro is able to accommodate each
customer’s specific needs. At Obaro Retail we focus on providing farmers with top quality products; such as irrigation, hardware,
animal health and nutrition, seeds, spare parts, chemicals and gardening and pet supplies. As a registered financial services and
authorized credit provider (FSP no 22414, NCRCP299), we also have various financing and insurance options for customers to choose from.

To further align ourselves with farmers, Obaro has annual information days, carcass competitions, learnership programmes and
internship opportunities.

Obaro is truly every farmer’s one-stop source of everything agriculture.